For you lucky sods who are not aware of Britain First they are a political party founded by anti-abortion campaigner Jim Dowson after a split with BNP. Their principle aims are for the re-Christianisation of Britain, a return to “British values” and are intensly anti-Islamic.
This delightful group of people now hold the title of most liked political party on Facebook. So how do you convince the largely tolerant British population to take the ultimate step of dedication, to truly nail their colours to the BF mast and click “Like”?
Step 1: Put up posts that it is impossible to disagree with
Take a look at the three pictures below. Makes you blood boil doesn’t it? I hate animal cruelty! I hate the idea of old people having to work to 70! Our troops DO deserve better! Who are the people that are putting up all these great pictures? I feel a real connection to them.
These posts generate a huge number of likes and are often put up multiple times. This means that they crop up on the newsfeeds of everyone who is friends with the original reader. You know, that good person who hates dead animals, over worked Septuagenarians and abandoned troops. These people then like the Facebook page.
However they then put up posts like this:
And possibly their finest work
As you can see these pictures are somewhat more derisive than the first ones that originally drew you in. I would also suggest that it is not something that every person who “liked” the original pictures would like to be associated with.
This is the equivalent of the Nazis putting up a picture saying “No to higher gas prices” (something we can all get on board with). Then once you are drawn in put up something like “because it’s making our chambers really expensive to run”.
Ok that was a little alarmist but I have spent the day reading Britain First tripe so you’ll have to forgive me.
Step 2: Associate yourself with credible people, image and organisations
BF has mastered the art of subtly associating themselves with people that have nothing to do with them. Not only do they have nothing to do with them but they also would be disgusted at the idea of that association.
Here are a few examples:
Each of these pictures speaks to something the public as a whole likes or care about. This adds a veneer of legitimacy that leads to good people into liking their scummy page.
The four subjects of these pictures do not want to associate with Britain First.
Despite repeated requests by Lee Rigby’s mother to stop using her sons image they continue to use him in their recruitment and propaganda campaigns.
I am sure Mr Churchill, or should I say Sir Winston would be delighted that his legacy of holding back the tide of fascism would be used on their page.
It is almost certain that having his quote used in Neo-fascist propaganda was all part of Rowan Atkinson’s cunning plan.
Don’t even get me fucking started on the use of poppies on their promotional items.
Step 3: Post, post and post some more!
Traffic! BF posts on average 22 times a day (that’s right I used the Mirror as a source). Compare this to Tories who post 11 times a week and the Lib Dems who mange 1 a day. This constant bombardment is a “like” generating machine. It also gives an impression of constant relevance that allows BF to keep a constantly high profile.
To s(c)um up
The most annoying thing is that groups like this stop mature debates taking place. Religion’s role in society, community integration and unemployment are all issues that need to be addressed but spreading tripe like this just prevents the issues been discussed and hurts the people they claim to “defend”.